Bridging the
commercialization
gap

Despite Canada producing world-class technical talent and innovative SaaS products, we continue to fall behind in commercializing these ideas at scale. It's time to bridge the gap and make go-to-market science our superpower.

Revstar is created by
June 3, 2026
The Quay
Toronto, Canada
  • Bridging the gap

Agenda

9:00 AM

Building a Market-Winning Company in the Age of AI: The Founder's Playbook

Justin Lafayette

More details +

10:00 AM

Scaling a Partnership Channel in the Age of AI

Marie-Michèle Caron

More details +

11:00 AM

After Founder-Led Sales: Building the GTM Engine That Gets You to $20M

Guillaume Jacquet
JD Saint-Martin

More details +

1:15 PM

Your First AI Revenue Project: We Build It Live. You Leave With It.

Doug Bell
Jordan Crawford

More details +

2:30 PM

Your Revenue Plan Has a Probability. Do You Know What It Is?

Yasmine de Aranda
Dan Patterson

More details +

3:30 PM

Why Every Operator Needs P&L Fluency in the Agentic Era

Sam Jacobs

More details +

9:00 AM

Building a Market-Winning Company in the Age of AI: The Founder's Playbook

Justin Lafayette

More details +

10:00 AM

Scaling a Partnership Channel in the Age of AI

Marie-Michèle Caron

More details +

11:00 AM

After Founder-Led Sales: Building the GTM Engine That Gets You to $20M

Guillaume Jacquet
JD Saint-Martin

More details +

1:15 PM

Your First AI Revenue Project: We Build It Live. You Leave With It.

Doug Bell
Jordan Crawford

More details +

2:30 PM

Your Revenue Plan Has a Probability. Do You Know What It Is?

Yasmine de Aranda
Dan Patterson

More details +

3:30 PM

Why Every Operator Needs P&L Fluency in the Agentic Era

Sam Jacobs

More details +

9:00 AM

Building a Market-Winning Company in the Age of AI: The Founder's Playbook

Justin Lafayette

More details +

10:00 AM

Scaling a Partnership Channel in the Age of AI

Marie-Michèle Caron

More details +

11:00 AM

After Founder-Led Sales: Building the GTM Engine That Gets You to $20M

Guillaume Jacquet
JD Saint-Martin

More details +

1:15 PM

Your First AI Revenue Project: We Build It Live. You Leave With It.

Doug Bell
Jordan Crawford

More details +

2:30 PM

Your Revenue Plan Has a Probability. Do You Know What It Is?

Yasmine de Aranda
Dan Patterson

More details +

3:30 PM

Why Every Operator Needs P&L Fluency in the Agentic Era

Sam Jacobs

More details +

4:30 PM

The Revenue Leader's AI Playbook

Headline speaker

The concrete framework Kyle Norton uses to build an org that's 3-4x more productive than the competition, from strategy to data foundations to team structure.

Kyle Norton
9:00 AM

Building a Market-Winning Company in the Age of AI: The Founder's Playbook

Justin Lafayette

More details +

10:00 AM

Scaling a Partnership Channel in the Age of AI

Marie-Michèle Caron

More details +

11:00 AM

After Founder-Led Sales: Building the GTM Engine That Gets You to $20M

Guillaume Jacquet
JD Saint-Martin

More details +

1:15 PM

Your First AI Revenue Project: We Build It Live. You Leave With It.

Doug Bell
Jordan Crawford

More details +

2:30 PM

Your Revenue Plan Has a Probability. Do You Know What It Is?

Yasmine de Aranda
Dan Patterson

More details +

3:30 PM

Why Every Operator Needs P&L Fluency in the Agentic Era

Sam Jacobs

More details +

9:00 AM

Building a Market-Winning Company in the Age of AI: The Founder's Playbook

Justin Lafayette

More details +

10:00 AM

Scaling a Partnership Channel in the Age of AI

Marie-Michèle Caron

More details +

11:00 AM

After Founder-Led Sales: Building the GTM Engine That Gets You to $20M

Guillaume Jacquet
JD Saint-Martin

More details +

1:15 PM

Your First AI Revenue Project: We Build It Live. You Leave With It.

Doug Bell
Jordan Crawford

More details +

2:30 PM

Your Revenue Plan Has a Probability. Do You Know What It Is?

Yasmine de Aranda
Dan Patterson

More details +

3:30 PM

Why Every Operator Needs P&L Fluency in the Agentic Era

Sam Jacobs

More details +

4:30 PM

The Revenue Leader's AI Playbook

Headline speaker

The concrete framework Kyle Norton uses to build an org that's 3-4x more productive than the competition, from strategy to data foundations to team structure.

Kyle Norton
4:30 PM

The Revenue Leader's AI Playbook

Headline speaker

The concrete framework Kyle Norton uses to build an org that's 3-4x more productive than the competition, from strategy to data foundations to team structure.

Kyle Norton

Your

MC

Matthew Volm

Matthew Volm is the Founder of RevOps Co-op, the largest revenue operations community in the world, and the creator of Eventful, a modern events platform born from running way too many events himself. As the MC, he'll keep the energy high and prove that controlled chaos is sometimes the best operating model.

Speakers

Justin Lafayette

Lead Investor and Co-Founder at Georgian

Bio +

Justin Lafayette

Lead Investor and Co-Founder at Georgian

Bio +

Marie-Michèle Caron

CRO at Tempo Software

Bio +

Marie-Michèle Caron

CRO at Tempo Software

Bio +

JD Saint-Martin

President at Lightspeed Commerce (NYSE: LSPD)

Bio +
JD Saint-Martin

JD Saint-Martin

President at Lightspeed Commerce (NYSE: LSPD)

Bio +
JD Saint-Martin

Guillaume Jacquet

2x Founder, CEO at Vasco

Bio +
Guillaume Jacquet

Guillaume Jacquet

2x Founder, CEO at Vasco

Bio +
Guillaume Jacquet

Jordan Crawford

Founder at Blueprint | Co-host of The Cannonball GTM

Bio +
Jordan Crawford

Jordan Crawford

Founder at Blueprint | Co-host of The Cannonball GTM

Bio +
Jordan Crawford

Doug Bell

Co-founder of Cannonball GTM & partner at Chief Outsiders

Bio +

Doug Bell

Co-founder of Cannonball GTM & partner at Chief Outsiders

Bio +

Dan Patterson

Chief Innovation Officer at Winning by Design

Bio +
Dan Patterson

Dan Patterson

Chief Innovation Officer at Winning by Design

Bio +
Dan Patterson

Yasmine de Aranda

Growth Architect and GTM Strategist

Bio +
Yasmine de Aranda

Yasmine de Aranda

Growth Architect and GTM Strategist

Bio +
Yasmine de Aranda

Sam Jacobs

CEO of Pavilion

Bio +

Sam Jacobs

CEO of Pavilion

Bio +

Kyle Norton

CRO at Owner.com

Bio +

Kyle Norton

CRO at Owner.com

Bio +

Insights from our 2025 speakers

Get to know their perspective, their keynote topic, and what they believe matters most for Canada’s commercialization future.

Save your

spot

Be part of the first Toronto edition of RevStar — a one-day summit bringing together GTM leaders, founders, and investors shaping Canada’s next wave of revenue innovation.

Early bird price available
until April 15

The Quay

Located on Toronto’s waterfront, The Quay is a spacious, light-filled venue built for modern events. With floor-to-ceiling windows, city views, multiple lounge and networking areas, and flexible spaces for meetings or calls, it’s designed to keep conversations flowing all day.

Steps from Union Station, the venue opens onto a lush terrace where attendees can grab a coffee, reset between keynotes, or continue discussions outdoors. From morning to evening, a strong focus on food and beverages elevates the experience, making RevStar as enjoyable as it is impactful.

The Quay

Located on Toronto’s waterfront, The Quay is a spacious, light-filled venue built for modern events. With floor-to-ceiling windows, city views, multiple lounge and networking areas, and flexible spaces for meetings or calls, it’s designed to keep conversations flowing all day.

Steps from Union Station, the venue opens onto a lush terrace where attendees can grab a coffee, reset between keynotes, or continue discussions outdoors. From morning to evening, a strong focus on food and beverages elevates the experience, making RevStar as enjoyable as it is impactful.

Participant feedback

Hear directly from the people who were there.

Join Canada’s community of tech and GTM leaders.

Nelly Harb

Where should I begin? I guess I am still not over RevStar 🤯 💚

🎤 Amazing speakers that had everyone hooked from start to end where we were all reminded of our common pain points Mark Roberge, Sarah Chmielewski, Doug Bell & Jordan Crawford, Dr. Dan Patterson

👥 Awesome attendees from the RevOps and GTM world eager to understand how to bridge the commercialization gap. For once, I felt that I was in a room, surrounded by individuals who understood why I do what I do

✨ The extraordinary team that made all this magic happen: Sophie Geoffrion, MBA, PMP, Guillaume Jacquet, Mélissa Proust, JD Saint-Martin, Samuel Jobin-Morissette, David Charbonneau, Francois Lanthier Nadeau, and the team at Boreal Ventures

A first for Vasco, but surely not the last: I cannot help but feel incredibly lucky to be part of this team 💙

It's just the beginning and I cannot wait for what's to come 🚀 hashtag#RevStar

Doug Bell

Wow.

I'm blown away.

Jordan Crawford and I presented at the RevStar Summit in Montreal yesterday and it was a banger event. I've organized an event or two over the years and it is no easy feat to pull together a venue, agenda and program the organizers of RevStar pulled off.

And, a new discovery folks - the Montreal tech scene is large, growing and thriving. Watch out peeps! Expect this to be the next tech hot spot.

Sophie Geoffrion, MBA, PMP - you crushed. Guillaume Jacquet - thanks for bringing us on board.

Mercedes D.

RevStar was worth the hype! The Fairmont Queen Elizabeth was packed, and every speaker brought something valuable to the table.

Seeing Guillaume Jacquet and JD Saint-Martin on stage brought the Chronogolf story full-circle and reminded me how far we’ve come. I’m heading back with a full notebook and real next steps for Lightspeed Golf.

Thank you for a thoughtful, grounded summit Vasco & Boreal Ventures!

created by

Vasco is the AI-first revenue command center for modern GTM teams. The platform brings planning, forecasting, execution, and review into one intelligent system to explain performance and guide confident revenue decisions.

Boreal is an early-stage VC fund backing gritty founders solving real problems in overlooked markets. With deep expertise in commercialization and a bias for long-term partnerships, Boreal supports startups from pre-seed to scale across B2B SaaS, industrial innovation, and digital health.

Captured moments

Captured moments

Scenes from the first edition: the conversations, the crowd, and the excitement of RevStar 2025

FAQ

What is the schedule for the event?

Where is the event being held?

Can I attend the event virtually or access session recordings?

Are there any discounts available?

Are there any networking opportunities during the event?

Who is this event for?

Can I transfer my ticket to someone else?

What’s the cancellation or refund policy?

What is the schedule for the event?

Where is the event being held?

Can I attend the event virtually or access session recordings?

Are there any discounts available?

Are there any networking opportunities during the event?

Who is this event for?

Can I transfer my ticket to someone else?

What’s the cancellation or refund policy?

What is the schedule for the event?

Where is the event being held?

Can I attend the event virtually or access session recordings?

Are there any discounts available?

Are there any networking opportunities during the event?

Who is this event for?

Can I transfer my ticket to someone else?

What’s the cancellation or refund policy?